"This book responds to the expression ‘all you always wanted to know about design representation but didn’t know where to ask’. Indeed, the book is a them

"...there is a global network of academics, researchers and methodologists who will buy this book or want it in their institute libraries.” Prof. John Harbrak

This text presents a set of product development techniques aimed at bringing together the marketing, design, and manufacturing functions of the enterprise. The

"This book provides a detailed view on the current issues, trends, challenges, and future perspectives on product design and development, an area of growing int