This volume includes the full proceedings from the 1996 Multicultural Marketing Conference presented by the Academy of Marketing Science (AMS) and Old Dominion

​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl

As populations become increasingly mobile and production is globalized, countries and regions around the world are becoming multicultural in social composition.

This volume includes the full proceedings from the 1997 World Marketing Congress held in Kuala Lumpur, Malaysia. The focus of the conference and the enclosed pa

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has