This is the first comprehensive introduction to the concepts, theories, and applications of pricing and revenue optimization. From the initial success of "yield

Written for MBA students and practitioners, this book is a comprehensive introduction to the theory and application of pricing and revenue optimization.

The practices of revenue management and pricing analytics have transformed the transportation and hospitality industries, and are increasingly important in indu

“There is no strategic investment that has a higher return than investing in good pricing, and the text by Gallego and Topaloghu provides the best technical t

Revenue management (RM) has emerged as one of the most important new business practices in recent times. This book is the first comprehensive reference book to