Political Marketing and British Political Parties
Download or Read eBook Political Marketing and British Political Parties PDF written by Jennifer Lees-Marshment and published by Manchester University Press. This book was released on 2001 with total page 270 pages. Available in PDF, EPUB and Kindle.
| Author | : Jennifer Lees-Marshment |
| Publisher | : Manchester University Press |
| Total Pages | : 270 |
| Release | : 2001 |
| ISBN-10 | : 0719060176 |
| ISBN-13 | : 9780719060175 |
| Rating | : 4/5 (76 Downloads) |
Book Synopsis Political Marketing and British Political Parties by : Jennifer Lees-Marshment
Book excerpt: Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...
