Political uncertainty and instability characterise many regions around the world and, increasingly, can be observed in more established democracies. The COVID-1

"This timely text from political marketing experts brings together a plethora of up-and-coming and established authors to explore the most pertinent questions i

Turbulent times challenge democratic politics and governance in Western countries. Party systems, in many instances, have failed to produce solutions to vital p

This book demonstrates the progress that has been made on political branding research across international contexts. It focuses on the critical application of n

This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emph