Gender, Design and Marketing
Download or Read eBook Gender, Design and Marketing PDF written by Gloria Moss and published by Gower Publishing, Ltd.. This book was released on 2009 with total page 280 pages. Available in PDF, EPUB and Kindle.
| Author | : Gloria Moss |
| Publisher | : Gower Publishing, Ltd. |
| Total Pages | : 280 |
| Release | : 2009 |
| ISBN-10 | : 0566087863 |
| ISBN-13 | : 9780566087868 |
| Rating | : 4/5 (63 Downloads) |
Book Synopsis Gender, Design and Marketing by : Gloria Moss
Book excerpt: Table of Contents Foreword; Introduction. Part I Setting the Scene: Customer demographics: identifying the target market; Marketing to men and women. Part II Theoretical Background: Drawings and paintings: production aesthetics and gender; Drawings and paintings: preference aesthetics and gender; Attitudes and language. Part III Applied Background: Graphic, product design and gender: production and preference aesthetics; Web design; Accounting for the differences. Part IV Implications: Implications for graphic, product, web design and marketing; Bibliography; Index.
