This innovative book explores micro-level neighborhood branding and the creation of distinct local identities in neighborhoods. It begins by situating place bra

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery

In today's highly competitive market, many destinations - from individual resorts to countries - are adopting branding techniques similar to those used by 'Coca