A bold re-examination of how political attitudes change in response to information. Many mistakenly believe that it is fruitless to try to persuade those who di

Novel collection of essays addressing contemporary trends in political science, covering a broad array of methodological and substantive topics.

The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style th

Changing hearts is an important part of changing minds. Research shows that appealing to human emotion can help you make your case and build your authority as a

This is a tale of love lost and renewed amid England's complicated upper society.