Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve

Research Perspectives on Social Media Influencers and Brand Communication examines the myriad ways in which social media and the unique characteristics of the i

Research Perspectives on Social Media Influencers and their Followers argues that the brands that find the most success on social media are the ones that acknow

"Foreword by Sam Feist, CNN Political Director"--Cover.