This book outlines and demonstrates basic package design guidelines and rules through 100 principles in the areas of research, planning, and execution. This boo

This book constitutes the refereed proceedings of the Third International Conference on Advances in Visual Informatics, IVIC 2013, held in Selangor, Malaysia, i

Packaging for the fast moving consumer goods market plays a vital role in promoting the product to the customer as well as in carrying informative and legislati