Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws up

Organizing Marketing and Sales offers case studies to demonstrate in detail the kinds of challenges faced by multinational, multiproduct firms. It also draws up

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the

Talk about marketing accountability has become almost commonplace. Most marketing executives understand the need to know the numbers. The real question is, Whic

How to lead the change Analytics are driving big changes, not only in what marketing departments do but in how they are organized, staffed, led, and run. Leader