As media continues to evolve, social media has become even more integral to public relations activities, presenting new opportunities and challenges for practit

This title aims to bridge the gap between action and analysis for public relations and the Internet. It covers up-to-date research and gives practical advice on

The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has cha

Rich in scholarly foundations combined with actual practice, Public Relations Online: Lasting Concepts for Changing Media connects the social and technological

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived