A welcome and much-needed addition to the literature on survey data quality in social research, McNabb’s book examines the most common sources of nonsampling

To the uninformed, surveys appear to be an easy type of research to design and conduct, but when students and professionals delve deeper, they encounter the vas

Written with the needs and goals of a novice researcher in mind, this fully updated third edition provides an accurate account of how modern survey research is

Surveys enjoy great ubiquity among data collection methods in social research: they are flexible in questioning techniques, in the amount of questions asked, in

In 1939, George Gallup's American Institute of Public Opinion published a pamphlet optimistically titled The New Science of Public Opinion Measurement. At the t