Introducing theoretical ideas and the latest empirical findings in this fast-developing field of media communication, this book brings together contributions fo

"We live in increasingly promotional times. States, political parties and corporations as well as new social movements and diverse cultural interests today seek

Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two

How Propaganda Became Public Relations pulls back the curtain on propaganda: how it was born, how it works, and how it has masked the bulk of its operations by

Using dozens of case studies from well-known companies such as General Electric, FedEx, Procter & Gamble, Merck, Boeing, and Intel, Delahaye president and publi