This book explains the theory and practice of rural marketing. The theory deals with profiles of rural consumers, techniques of rural marketing research, produc

With 700 million prospective consumers including about 40 per cent of the country middle-income group, the sheer size of India rural market itself speaks of its

Enthusiasm amongst international development agencies about harnessing the potential of information and communications technologies (ICTs) for development has g

This book focuses on empirical experiences related to market development, and specifically new markets with structurally different characteristics than mainstre