The ubiquity of technology in modern society has opened new opportunities for businesses to employ marketing strategies. Through digital media, new forms of adv

Narration can be conceptualized as conveying two or more events (or an event with a situation) that are logically interrelated and take place over time and have

Transmedia storytelling is defined as a process where integral elements of fiction get dispersed systematically across multiple delivery channels to create a un

The world of brands is undergoing a sea change in the domain of consumer culture, and it has become a challenge to cater to the taste and needs of audiences. Th

Social media and new social facilities have made it necessary to develop new media design processes with different communication strategies in order to promote