This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, see

This book explores the interplay between various semiotic modes in multimodal texts and the ways in which they are employed to express cultural translation, see

This volume brings together perspectives from multimodal stylistics and adaptation studies for a unified theoretical analysis of adaptations of the work of Alic

This collection brings together social semiotic, ethnographic, and conversation analytic approaches to multimodality in global studies of shopping, drawing on t

This book helps readers to understand communication and society in contemporary China through systematic analysis of multimodal discourse at the national, insti