Essentials of Economics

Book excerpt: Real examples. Real companies. Real business decisions. Covering the core economics principles and providing engaging, relevant examples within just nineteen Chapters, Hubbard Essentials of Economics is the perfect teaching and learning resource for a one semester unit. The authors present economics as a dynamic, relevant discipline for Australasian students. The key questions students of first year economics ask themselves are: `Why am I here?” and “Will I ever use this?’ Hubbard Essentials of Economics answers these questions by demonstrating that real businesses use economics to make real decisions every day. Each chapter of the text opens with a case study featuring a real business or real business situation, refers to the study throughout the Chapter, and concludes with An Inside Look—a news article format which illustrates how a key principle covered in the Chapter relates to real business situations or was used by a real company to make a real business decision.