Milk Marketing System. A Case of Mieso Woreda, Oromia Region, Ethiopia

Book excerpt: Research Paper (undergraduate) from the year 2008 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: B, Haramaya University (college of Agriculture), course: thesis part, language: English, abstract: The study was conducted in Mieso district of Oromia region, Ethiopia. The study was undertaken with the objective to characterize milk marketing system and to forward appropriate intervention in the area. The data was collected based on group discussion with key informants and then using pre-tested questionnaire administered to randomly selecting milk producer from randomly selected rural Kebeles. Two market places were selected purposively. The result indicates that all milk animals are indigenous cattle, camel and goats. There were generally two types of milk outlets identified in the district. These are traditional milk associations or groups and individual sellers. The traditional milk producer association group is locally called Faraqa Annanni. From a total of 94 households that sold milk during the study, only 22 (23 %) households were involved in the milk seller groups.