Blueprint 4 continues the theme of Blueprint 2 in looking at the opportunities for using market forces for environmental ends. It assesses a range of possible i

Value proposition, an old concept, is taking on new significance in today‘s innovation-driven environment. Business focus has shifted from developing many cre

Tourism entrepreneurship is a social and economic process that is encouraged by national systems. Entrepreneurs must be able to act strategically and develop co

People with ideas are dreamers. People who get things done are doers. One doer is worth eight dreamers. There are three kinds of people who make up an innovator

It has been estimated that over 75% of the innovative projects that begin through the Innovation Management System (IMS) are either failures or they failed to p