"No one knows how to use the weapons of the trade better than industry expert Jay Levinson," said Entrepreneur magazine. And this is "the book of a lifetime" fr

Build marketing momentum, outsmart your competitors, and win the long-term war for mindshare and sales in 30 maneuvers—all inside, battle-tested, and ready to

"Discover how to seize control of your career and create a loyal collector fan base that buys directly from you"--Page 1 of cover.

In this revised edition of Marketing Without Megabucks (1993), a Massachusetts-based consultant hawks key marketing and copywriting tricks for low-budget self-p

With the sky-high price of advertising and direct marketing, only Fortune 500 companies can afford to promote their products and services through traditional ch