Mastering Customer Value Management
Download or Read eBook Mastering Customer Value Management PDF written by Ray Kordupleski and published by Customer Value Management I. This book was released on 2003 with total page 372 pages. Available in PDF, EPUB and Kindle.
| Author | : Ray Kordupleski |
| Publisher | : Customer Value Management I |
| Total Pages | : 372 |
| Release | : 2003 |
| ISBN-10 | : 1893673073 |
| ISBN-13 | : 9781893673076 |
| Rating | : 4/5 (73 Downloads) |
Book Synopsis Mastering Customer Value Management by : Ray Kordupleski
Book excerpt: There is an emerging art and science of customer value management that is proving its worth inincreased market share and shareholder value for the companies that practice it. Customer value management is about: choosing value (determining what customers really value and developing your value proposition ) delivering value (making sure business processes are aligned with value proposition) communicating value (educating the market on your value proposition)The concepts of customer value management and the practical tools that have been developed to support them are the subject of this book.
