Marketing Your Services You may be one of the best doctors, consultants, accountants, caterers, or investment advisors around, but when it comes to marketing yo

To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. In thi

A proven approach to revenue-generating marketing and client development Professional Services Marketing is a fully field-tested and research-based approach to

Professional services marketing is undergoing a revolution. More and more, firms are being found and vetted online, and traditional techniques for generating le

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the