Marketing in the Public Sector is a groundbreaking book written exclusively for governmental agencies. It offers dozens of marketing success stories from agenci

The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects h

The administrative officers of public and nonprofit organizations have become increasingly interested in marketing techniques during the 1990s. They reason that

Public Sector Marketing examines the role of marketing in public organizations, from planning through execution and evaluation. It looks at marketing from the p

While private, for-profit businesses have typically been the most experienced with entrepreneurship, the study of public sector business models is coming to the