Marketing Plans for Service Businesses
Download or Read eBook Marketing Plans for Service Businesses PDF written by Malcolm McDonald and published by Elsevier. This book was released on 2006 with total page 416 pages. Available in PDF, EPUB and Kindle.
| Author | : Malcolm McDonald |
| Publisher | : Elsevier |
| Total Pages | : 416 |
| Release | : 2006 |
| ISBN-10 | : 9780750667463 |
| ISBN-13 | : 075066746X |
| Rating | : 4/5 (63 Downloads) |
Book Synopsis Marketing Plans for Service Businesses by : Malcolm McDonald
Book excerpt: 'Marketing Plans for Service Businesses' is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic style and each chapter has examples of marketing planning in practice.
