This book is about marketing models and the process of model building. Our primary focus is on models that can be used by managers to support marketing decision

Marketing models is a core component of the marketing discipline. The recent developments in marketing models have been incredibly fast with information technol

Intelligent Support Systems for Marketing Decisions examines new product development, market penetration strategies, and other marketing decisions utilizing a c

This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of deve