This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

This book comprehensively addresses the key facets of marketing strategy and provides cutting-edge direction for organizational success—all in a single volume

Digital marketing was once a small part of marketing, now it is marketing. Every part of our modern lives revolves around technology: we interact through apps,

This text is well-grounded in scholarship, synthesizes a number of streams of thought, and then proposes thought-provoking applications for an existing approach

Featuring contributed chapters written by experts within the field, Learning Critical Thinking Skills Beyond the 21st Century for Multidisciplinary Courses: A H