This book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long established indigenous

The Routledge Handbook of Japanese Business and Management provides a comprehensive overview of management and business processes and practices in Japanese comp

First book of its kind to examine images of women in Japanese consumerism. Explores a variety of media targeted at women - in particular magazines, but also tel

There has been much discussion about the origin of marketing and marketing thought, and whether it was truly American in origin. Nevertheless, it is true that U

The Routledge Handbook of Modern Japanese Literature provides a comprehensive overview of how we study Japanese literature today. Rather than taking a purely ch