Branding
Download or Read eBook Branding PDF written by John M. Murphy and published by Springer. This book was released on 2016-07-27 with total page 230 pages. Available in PDF, EPUB and Kindle.
| Author | : John M. Murphy |
| Publisher | : Springer |
| Total Pages | : 230 |
| Release | : 2016-07-27 |
| ISBN-10 | : 9781349126286 |
| ISBN-13 | : 1349126284 |
| Rating | : 4/5 (86 Downloads) |
Book Synopsis Branding by : John M. Murphy
Book excerpt: Brands are among the most valuable assets of most of today's corporations. Brand names are the lingua franca of commerce. Branding is all about brands in both the packaged goods and the services industries - how to develop them, how to protect them, how to use them effectively. It combines the practical experience of marketing executives, trade mark lawyers, designers, advertising agents and others. It provides an international perspective on branding and is the first, authoritative book written on this increasingly important subject.
