Market Intelligence
Download or Read eBook Market Intelligence PDF written by Martin Callingham and published by Kogan Page Publishers. This book was released on 2004 with total page 238 pages. Available in PDF, EPUB and Kindle.
| Author | : Martin Callingham |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 238 |
| Release | : 2004 |
| ISBN-10 | : 0749442018 |
| ISBN-13 | : 9780749442019 |
| Rating | : 4/5 (18 Downloads) |
Book Synopsis Market Intelligence by : Martin Callingham
Book excerpt: The aim of this title is to examine the client-side perspective of market research and describe the pitfalls and problems when commissioning, briefing and using market research.
