Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen

Revised edition of the author's Innovation management and new product development, 2012.

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c

INNOVATION AND NEW PRODUCT DEVELOPMENT, 2ND EDITIONInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. T

This is an ideal introduction to the processes and issues of managing technological innovation and the development of new products. It offers students a contemp