The easy way to make sense of managerial economics Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you ma

Economic principles inform good business decision making. Although economics is sometimes dismissed as a discourse of practical relevance to only a relatively s

The easy way to make sense of managerial economics Does the study of Managerial Economics make your head spin? Relax! This hands-on, friendly guide helps you ma

Managerial economics is the application of economic theory and quantitative methods (mathematics and statistics) to the managerial decision-making process. Simp

Thoroughly updated to reflect the post-crisis, global, and digital economy. Modernized for the 21st century, the Eighth Edition emphasizes strategic thinking by