This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents

This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c

Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produc

Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen