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Language: en
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Type: BOOK - Published: 2024-04-05 - Publisher: Springer
This textbook provides a unique and original understanding on innovation and on product design and development, and on their tight interconnections. It presents
Language: en
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Type: BOOK - Published: 2021-07-02 - Publisher: Springer Nature
This book offers new insights into the complex set of activities and decisions of product innovation management. It provides concepts, methods, and tools that c
Language: en
Pages: 250
Pages: 250
Type: BOOK - Published: 2003 - Publisher: Psychology Press
Keep ahead of your competitors!New Product Development will help you and your company overcome an expensive and common weakness: the lack of adequate new produc
Language: en
Pages: 568
Pages: 568
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Innovation Management and New Product Development by Trott is an established textbook on innovation management, management of technology, new product developmen