This comprehensive book covers relevant issues on how media companies are currently embracing innovation, the levels at which they are doing so, and how innovat

This fully updated second edition explores the importance of innovation and innovative thinking for the long-term success of today’s leading media, telecommun

This book explores the importance and the types of media innovation policies formulated and implemented in various European countries. Each country analysis ill

Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. So

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