This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu

Analyzes fashion from a marketing perspective including brands, logos, advertising and psychology.

The globalization of the world’s markets has forced luxury brands to, in turn, become global and accessible in many developing countries and emerging markets.

Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that