This book offers the first comprehensive exploration of frequent flyer programs. By combining academic research with extensive insights and examples from the ac

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Written by two highly successful business coaches and management consultants, this book explains how to improve profitability by focusing on turning a business'

A practical, put-it-to-work-now guide for understanding, building and fostering a Fiercely Loyal community of clients, customers and raving fans. Building and s

The bestselling author of The Loyalty Leap applies the principles of customer intimacy to a business-to-business context. Since the publication of New York Time