In today's saturated marketplace, consumers are inundated with too many choices. Only the strongest brands will capture attention, and only those Killer Brands

This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the met

In this book, I outline a 4-Part approach to thinking smarter about growth as a CPG entrepreneur. It is based on years of anthropological research into how and

How Seemingly Innocent Clothing Choices Endanger Your Health...and how to protect yourself! This book reveals in unprecedented detail the toxic truth about the

Revised and updated sixth edition of the best-selling guide to branding fundamentals, strategy, and process. It’s harder than ever to be the brand of choice�