J.U.I.C.E

Book excerpt: We all like story books. On the other hand, majority of the students do not feel like reading academic books because they find them difficult to understand. J.U.I.C.E. contains different short stories explaining the concepts of Economics and Management. Readers would not feel that they are reading something relevant to their academics but still by the end of it, they would attain a lot of knowledge regarding these subjects. Our motto is to make people view these subjects from a different perspective and expand the horizon of their thinking. Reviews: “It is a rare delight to be entirely absorbed in a book when a writer is able to connect all the five senses, so the reader can feel they are truly present.” – PARAG JAIN, Manager Finance System, BioMarin, USA “Required reading for my marketing students.” – SUSHMIT MITRA, Eastern Institute of Management “JUICE encompasses ways and methodologies of studying in right and appropriate directions.” – AUBHI HOME, Indo German Training Centre “By this book the author pushes a bit of himself and pulls a bit of his students to come to a fulcrum from where load and effort would bring remarkable results.” – SAURABH SAXENA, SCG Institute of Management and Technology, Rachael “The very book I have been looking for most of my life….Mohit wears his knowledge with aplomb and a lot of very good ideas” – MONALISHA BANERJEE, Director, Nalanda Institute of Advanced Studies