A test bank features 80 questions per chapter designed totest students on knowledge and comprehension of topics.

This textbook provides a strategic marketing and managerial perspective of electronic commerce. The research of the four authors provides the basis for the book

Written by experienced authors who share academic as well as real-world practices, this text features exceptionally comprehensive yet manageable coverage of a b

Introduction to E-commerce discusses the foundations and key aspects of E-commerce while focusing on the latest developments in the E-commerce industry. Practic

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social