Internationalization is an essential component of the business model for luxury fashion companies. Hence, regardless of their size, luxury firms have to develop

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalizatio

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over

Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide

This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European lu