This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and se

This book provides the knowledge necessary for succeeding in a world where companies increasingly work side-by-side with customers to create new products and se

Now in its seventh edition, Managing Innovation: Integrating Technological, Market and Organizational Change enables graduate and undergraduate students to deve

Business and management approaches to innovation tend to focus on incremental changes to existing products and processes, such as new product development, desig

Managing Innovation is a three-part series covering contemporary technology and innovation management research areas. Each volume comprises key articles from bo