Using client case studies, individual testimonials, and a lighthearted writing style, this book promotes the hottest new idea process for business--from a comed

In this new paperback edition of the classic bestseller, you'll be taken on a hilarious, fast-paced ride through the history of ideas. Author Scott Berkun will

"In addition to updated references and case studies, the Second Edition includes new chapters on crisis management and innovation leadership. Each chapter provi

Happiness with Humour “It’s like David is sitting alongside me, telling me a story. Full of really practical ideas with evidence behind it all and I have be