In the second book in their successful new One to One series, two marketing gurus focus on how to implement one-to-one marketing programs within the all-importa

Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to d

B2B marketing is functioning in an increasingly fast-paced and complex business landscape, with a wealth of new technologies, tools and channels, and where cust

To succeed at B2B marketing today, you must excel across all areas: from getting your message out, to generating demand, to enabling sales teams. New technologi

If you want to move products, you need to move people. And if you want to move people, you need to move minds. This is what modern B2B marketing is all about. I