This comprehensive step-by-step guide takes you through the critical business planning issues of company strategy: What's your Identity? Marketing issues: Who a

- Previous editions sold 60,000 copies

Introducing the global mind-set changing the way we do business. In this fascinating book, global entrepreneurship expert Daniel Isenberg presents a completely

Both authors have bought and sold several businesses, and here they explain the process in simple, easy-to-follow steps that cover all the basics such as market