Implementing Effective Travel Demand Management Measures

Book excerpt: Travel Demand Management (TDM) describes a wide range of actions that are geared toward improving the efficiency of travel demand. There is much controversy and speculation as to the strength, role, and validity of TDM solutions. This uncertainty has probably led to misunderstandings of the role and potential of TDM, and therefore, a lower yield from TDM approaches than appears to be possible. This report is the main product of a study that was sponsored by the Federal Highway Administration to try to set the facts straight and provide the most comprehensive, accurate, and useable guidance on TDM. The report provides a set of materials, statistics, guides and tools that should be of significant value in not only increasing the basic understanding of what TDM is, but on how to design and evaluate programs which will deliver the optimal that these strategies can offer.