This volume addresses the importance of images of nations in international relations. One fundamental assumption is that the behavior of states is not the same

Each consumer now has the power to be a journalist, reviewer, and whistle blower. The prevalence of social media has made it possible to alter a brand’s reput

Examines how peoples of other nations perceive the U.S., how media of other nations portray the U.S., and how exported media products impact the U.S. image arou

International Public Relations: Negotiating Culture, Identity, and Power offers the first critical-cultural approach to international public relations theory an

As a formal occupation, public relations grew primarily in the United States through much of the twentieth century. In recent years, however, it has spread rapi