The Natural Step for Business
Download or Read eBook The Natural Step for Business PDF written by Brian Nattrass and published by New Society Publishers. This book was released on 1999-01-01 with total page 244 pages. Available in PDF, EPUB and Kindle.
| Author | : Brian Nattrass |
| Publisher | : New Society Publishers |
| Total Pages | : 244 |
| Release | : 1999-01-01 |
| ISBN-10 | : 1550923994 |
| ISBN-13 | : 9781550923995 |
| Rating | : 4/5 (94 Downloads) |
Book Synopsis The Natural Step for Business by : Brian Nattrass
Book excerpt: The Natural Step for Business examines how four very successful "evolutionary" corporations in Sweden and the United States - including IKEA and Scandic Hotels in Sweden, and Collins Pine and Interface in the U.S. - are positioning themselves for long-term competitiveness using The Natural Step as a central part of their corporate strategy. Nattrass and Altomare puncture the myth that a company must choose between profitability and care for the natural environment, and present a timely and practical application of this exciting model for global sustainability.
