How to Write Sales Letters That Sell
Download or Read eBook How to Write Sales Letters That Sell PDF written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2002 with total page 324 pages. Available in PDF, EPUB and Kindle.
| Author | : Drayton Bird |
| Publisher | : Kogan Page Publishers |
| Total Pages | : 324 |
| Release | : 2002 |
| ISBN-10 | : 0749438762 |
| ISBN-13 | : 9780749438760 |
| Rating | : 4/5 (62 Downloads) |
Book Synopsis How to Write Sales Letters That Sell by : Drayton Bird
Book excerpt: The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results whilst others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: the secrets of persuasion; planning a letter which will get replies; creating offers that get responses and timing mailings for maximum effect.
