Lewis makes a compelling argument that businesses must look beyond their own internal view of how something is sold, to the external reality of how customers ac

Selling can be a science as well as an art, and offering the right product at the right price is only the starting point. The authors explore the thought proces

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which a

Pam Danziger has just updated her bestseller, including several new categories. Since apparel is now more often a discretionary purchase than a necessity, she h

This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion col