Pasadena

Book excerpt: Few cities boast a business history as rich and varied as Pasadenas. In the early agricultural days, a brandy distillery and citrus and olive groves helped propel the economy, while the 20th century saw Pasadena emerge as a thriving resort and health town. Together the communitys diverse businesses have played a substantial role in determining the fortunes of the Crown City. In this volume, evocative images recall an extensive range of establishments, from large resort hotels to corner soda fountains, law offices to dry cleaners, restaurants to science labs, local industries to national powerhouses. Seldom-seen photographs from both the Pasadena Museum of Historys archives and private collections trace a business legacy unique to Pasadena, one that still thrives on generations-old family businesses and has also embraced corporate headquarters and regional franchises.